From tiny clothes to a keepsake you’ll treasure forever 🤍

Don’t let those tiny first outfits disappear into a drawer...

transform your baby’s outgrown clothes into a personalised keepsake sweatshirt, incorporating pieces of their very first outfits into a design made especially for you.

Every keepsake is completely unique - because every little outfit has its own story.

Create Your Keepsake

A folded heather gray long-sleeve top layered under a light pink long-sleeve baby romper and a white long-sleeve baby romper with a pink bunny print, arranged on a dark gray surface

Gray sweatshirt with 'MAMA' text and baby rompers on a gray surface

Personalised embroidery & keepsakes made to treasure forever 🤍

From tiny clothes transformed into wearable memories to personalised blankets, clothing & meaningful gifts — every piece is made especially for you.

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Handmade in the UK

Made with love

5⭐ customer reviews

Free local delivery

Keepsakes Liberty Sweatshirts Bespoke Embroidery

About Lil and Loved

Hi, I’m Lauren 👋🏻

I’m the mum and maker behind Lil and Loved, creating personalised embroidery and sentimental keepsakes from my home studio in Newcastle.

Lil and Loved began with my love of motherhood and the tiny memories that feel impossible to let go of. Today, I create pieces designed to help you keep those moments close — from baby clothes transformed into keepsakes to personalised gifts made just for you.

How your keepsake comes to life 🤍

Turning precious baby clothes into a sweatshirt you'll treasure forever - in three simple steps.

Send me your baby’s most treasured outfits 🤍

Full instructions are emailed after ordering. 2–3 week turnaround from receipt of baby clothes ⏳

I carefully design and stitch your keepsake by hand 🤍

Each piece is thoughtfully placed to preserve your memories 🥹

Receive a one-of-a-kind keepsake to treasure forever 🤍

Made to be worn, loved and passed down ✨

Start Your Keepsake

Kind words from lovely customers

I just wanted to message and say thank you so much! The jumper I ordered was for Nana’s Christmas present! She absolutely loved it! It is honestly amazing. It’s even better than I expected. Seeing my little boy’s clothes turned into something so special is just lovely. Thank you for putting so much care into it — you’ve done such a beautiful job. Thanks again 💙

Natasha R.

I’ve now bought a couple of sweatshirts from Lauren at Lil and Loved, and I honestly couldn’t recommend her enough! I ordered a MAMA and a DADA sweatshirt made from two different sets of my daughter’s outgrown clothes, and they turned out beautifully. The care and attention Lauren puts into each piece is incredible, and she kept me updated throughout the whole process, which was so reassuring. The turnaround was also super quick — just a couple of weeks from when she received the babygrows. Thank you so much for creating such special keepsakes for our family 💕

Jack B.

Absolutely amazing keepsake jumper made from my baby girl’s old clothing. The quality is outstanding and the attention to detail is beautiful, Lauren is very talented! Super quick turnaround time as well, which was a huge bonus. Such a special way to keep precious memories - I’m beyond happy with it! 💗🎀

Charlotte L.

Gorgeous personalised sweatshirt, thank you 🥰

Hannah G.